The invisible brand. Xtraordinary Media is a specialist branding agency in East Africa. In our opinion, the best brands use distinctive visual and verbal cues, building on the brand essence to create a big idea. Get the idea right and people will embrace your brand, making it part of their daily lives. But it’s hard for organisations to find that idea themselves. And capturing and distilling your own brand essence is as difficult as looking at the back of your head. Which is where Xtraordinary Media comes in…